Google AdWords Campaigns for Attorneys

How it Works:

Have you ever done a search on google.com and noticed the sponsored links located on the right hand side of the page or at the top of the search results page.  These are Google Adwords Cost Per Click advertisements that you could use to target potential clients in your state.  These adds are also listed on Ask.com, AOL.com, earthlink.com, and nytimes.com.  As you can see when you look at these adds, they consist generally of four lines of information.  The first line, which is blue, is the link; the two lines below it are descriptor tags, and the bottom line is the url that the top link links to.  These adds are completely customizable for attorneys or anyone who creates these adds.  You may choose to write several adds or just one.  For example, you can create an add that targets potential clients who are being abused by debt collectors or an add that targets consumers who are looking for bankruptcy lawyers. 

Beyond the Adds:

Once we create an add, we develop a master list of keywords that are related to your practice area and that you expect potential clients might use to find you or your law firm while doing a search online.  The keywords are chosen based on the content in your add and the page to which the link points.  Targeting your adds so they reach customers located in the state in which you are licensed to practice law is quite easy.  You can choose to have your adds appear to potential clients who are located within five miles from your firm or two hundred miles from your firm.  You may also target customers based on longitude and latitude coordinates.  This ensures that you are targeting people doing online searches located only within your state.

The Cost

The cost of using Google AdWords can be quite low or high, depending upon the amount you wish to invest.  Essentially you are paying for a click or a conversion from your advertisement to your website or landing page.  The cost per click varies, depending on your competition and the way in which your adds are optimized.  If your practice area is unique and the competition is limited, which is certainly the case for attorneys who bring Fair debt Collection Practices Act claims, your costs per click should be quite low in comparison to attorneys who post Google AdWords adds for personal injury cases.  Effective cost per clicks that deliver results range from $.25 to $5.00.  You could spend more if you wanted, but $5.00 should take you pretty far.  The more money you invest, the higher your adds are placed on the page, and if you are the top bidder for your keywords and your adds are optimized appropriately, you have a good chance of being placed on the sponsored link at the top of the page as opposed to the right side of the page.

Google AdWords lets you place a limit on the keywords you select.  For instance, if you think that a keyword search of "FDCPA Attorneys MN" or "Help Me With my Creditors" would refer the most clients to your firm, than you can place a higher bid or cost per click just on that keyword.  Google Adwords also lets you set daily limits, so you could for instance have a daily limit of $1.00 or $100.00.        

Google AdWords Reports

Google AdWords reports let you keep track of your Adwords marketing efforts.  You can choose to have your report e-mailed to you on a daily, weekly, or monthly basis, depending upon your needs.  The reports include information about your top performing keywords, the keywords that delivered the most conversions to your website, the total number of clicks, and number of times your adds appeared on Google searches.

Yahoo and MSN

Yahoo and MSN provide similar services to business and are designed to work similarly to Google AdWords.  However, given that most people use Google to conduct online searches, your investment is better spent with Google.  Using MSN sponsored search or Yahoo's sponsored search in conjunction with Google AdWords could give you that extra edge, as you may target online searchers who use only MSN or Yahoo.  In addition, there is less competition on MSN and Yahoo, which means that your cost per click may be lower and your add placement may be higher.  

What We Do

Managing a sponsored search campaign can be quite difficult and time consuming, especially for smaller firms that do not have the staff to devote to such a campaign.  Let us do the work for you.  We will help you design adds that are specifically tailored for your law firm and your practice area.  We will help you choose cost-effective keywords that will bring potential clients to your firm's website.  In addition, we will send reports directly to you and adjust your adds and keywords based on the reports that will be e-mailed directly to an e-mail address of your choosing. 

To learn more about Google AdWords or Yahho and MSN's sponsered search programs please click on the links below.

Google AdWords Site   Yahoo Sponsored Search  MSN Search Advertising  

If you would like to contact us about Google AdWords, please e-mail us or write to P.O. Box 20183; Bloomington, MN55420